There has been a great deal of discussion in the marketing world lately about video marketing. This form of marketing has become one of the least expensive ways for any business to advertise and in many cases it has been one of the most successful ways to increase name and brand recognition. So what is video marketing and how can in help any sized business to successfully market their products and services?
Video marketing is the result of both technological advances and the rise of social media and video sharing networks. Essentially, a business creates a short video based on their company and then uses a variety of social media outlets and network sharing websites to get as many online viewers to see it as possible. The point of making such a video may not be to necessarily advertise the business or the product, it could be about anything. Many companies have had a great deal of luck producing funny or heart-warming videos that do not directly represent the company. The point of video marketing is to create a form of video content that captures the attention of online viewers and gets them to share it with their friends.
Video marketing is an easy way for a business to inform potential customers about the company. These videos can be used to tell the company’s story, tell viewers about the company’s mission and core values, explain a bit about the people behind the company, display the company’s good deeds and charity contributions or to showcase the business’s product or service. If created with quality content and made to be engaging to online viewers, a short and simple video could end up receiving millions of online hits. This can vastly increase the business’s product awareness or brand recognition, a concept that can be directly translated into revenue.
Since producing videos is inexpensive, video marketing campaigns can produce a lot of results for a small investment. This makes it a very attractive advertising formula for many businesses.